Why
Hire a Copywriter?You could definitely write your ad copy yourself.
There’s no reason to lie and say that you can’t.
However, hiring a copywriter is a smart business move. Why? Because
a copywriter is paid to do nothing but think of the smoothest,
most enticing words possible to promote your business.
Like outsourcing to any other specialist, hiring a copywriter
ensures that you get higher quality, concentrated results from
a qualified professional.
Put another way, it’s the difference between building your
own house and hiring contractors. If you can build your own house,
by all means, do it. However, carpenters, masons and electricians
know things that ordinary people don’t. When building a
house, I would definitely have to hire contractors. I don’t
want to end up pounding a nail into my thumb, have bricks fall
on my head when it rains, or worse, get electrocuted!
Or, in more dramatic terms, a surgeon is a trained professional
who can save your life. There’s no option of “doing
it yourself” when you have to go under the knife. Nor should
there be!
The same is true when representing your business through the
written word. Putting your foot in your mouth amongst friends
is funny. No harm done. The stakes are low. In business, however,
putting your foot in your mouth in front of clients is fatal.
Suppose you want to say that you provide a good product for your
clients. So what? Everybody out there wants to say that, too.
What will put you ahead of the pack? Maybe your product is:
ace, admirable, bully, choice, commendable, congenial, deluxe,
excellent, exceptional, first-class, first-rate, marvelous, prime,
reputable, select, shipshape, sound, spanking, splendid, sterling,
stupendous, super, superb, super-eminent, super-excellent, superior,
tip-top, valuable, wonderful, or worthy!
But it’s not just about word choice, either. Grade school
grammar lessons may blur in your memory,
spell check may let
you down. enter here
The good news is that you don’t have to worry about all
of this by yourself. Do yourself a favor. Hire a professional.
Get your copy written right.
Professional Ad copy starts @ $400
Copywriting $65 or .25Cents per word